CATEGORY: Brand and communication strategy
PROJECT GOAL: Developing brand and communication strategy for business development
LOCATION: MyBasic Kids Fashion Brand, Warsaw, Poland
DURATION: 2 months
PROJECT PROCESS: Stage 1 – Conducting numerous in-depth interviews with the business owner regarding the brand history and concept, analysis of the current clients survey’s results, analysis of the competitors’ communication, preparing a content analysis of current brand activities in order to get a deep understanding of the core of the brand. Stage 2 – Creating a complex brand identity (including brand values and personality), an extensive communication strategy as well as the brand’s storytelling concept.