CATEGORY: Instagrammability
PROJECT GOAL: Transferring the hotel into an Instagram-friendly space
LOCATION: Bentota Beach Hotel, Sri Lanka
DURATION: 3 days on site + 5 weeks for project conduction
PROJECT PROCESS: The project consisted of 5 phases:
1) Instagram audit – analysis of the hotel’s Instagram profile
2) Onsite audit – analysis of existing resources of the property
3) Internal support – interviews with hotel staff members
4) Discovery – observations and interviews with hotel guests
5) Recommendations – a concept with an extensive list of highly creative ideas (on how to make the hotel Instagrammable) to be implemented in a 12-month master plan.